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Media Impact: An Introduction to Mass Media, 2013 Update
Shirley Biagi
出版Cengage Learning, 2012-04-03
主題Business & Economics / General
ISBN11118352929781111835293
URLhttp://books.google.com.hk/books?id=F9oJzgEACAAJ&hl=&source=gbs_api
註釋Consistently praised for its engaging writing style, currency, and visual appeal, MEDIA/IMPACT focuses students on today's world of digital mass media industries and support businesses as well as the legal, ethical, social, global, and technological issues these businesses face every day. Emphasizing the impact of the media on individuals and in today's society, Biagi grounds her discussion in the business aspects of all the mass media industries, with concise histories of each industry before giving students an insider's look at what it's like to work in each business. The 10th edition of this bestseller covers all aspects of the latest communications technology and their impact on society. Included in the 2013 Update are the most current statistics about all the media industries; detailed, illustrated TimeFrames for each industry; and more than 30 new Media/Impact boxed features featuring coverage of the latest media trends and issues. These Media/Impact boxes cover media money, audience, culture, ethics and people as well as the global reach of the mass media business from sources, including The New York Times, Washington Post, Los Angeles Times, Bloomberg, Advertising Age, The Wall Street Journal, and The New Yorker.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.