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Effectiveness of Advertising
Umesh Charan Patnaik
出版
Sonali Publications
, 2005
ISBN
8188836621
9788188836628
URL
http://books.google.com.hk/books?id=FGFePgAACAAJ&hl=&source=gbs_api
註釋
Markets scenario in India is fast changing in character and complexity since last few years, The changes include penetration of mass media into rural and tribal areas in India and mass proliferation of multiplexity of T.V. Channels and audio visual programmes, generations of niche channels for of products and services, increase in the consumer spending habits on other than basic necessities, a more discerning choice behaviour exhibited by consumers and clear indication of consumer preference for better b\value in products and services. A steady development of the economy has indeed influenced these developments. In this competitive world: How can one compete and grow in ever changing competitive market?
