登入選單
返回Google圖書搜尋
Marketing with E-mail
Shannon Kinnard
其他書名
A Spam-free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness
出版Maximum Press, 2001-10-28
主題Business & Economics / Advertising & PromotionBusiness & Economics / E-Commerce / Digital MarketingComputers / System Administration / Email ServersComputers / Internet / GeneralComputers / Business & Productivity Software / Email Clients
ISBN18850686899781885068682
URLhttp://books.google.com.hk/books?id=FOCzKbMJHC8C&hl=&source=gbs_api
EBookSAMPLE
註釋E-mail offers a broader reach, higher measurability, quicker delivery, and easier consumer feedback for a lower cost than any other marketing medium. This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions. Small businesses will appreciate information on how to level the playing field with larger competitors by leveraging unique opportunities available through e-mail.