登入選單
返回Google圖書搜尋
Strategic Management
Fred R. David
其他書名
Cases
出版Prentice Hall, 2003
主題Business & Economics / EntrepreneurshipBusiness & Economics / Management ScienceBusiness & Economics / Strategic Planning
ISBN01304979599780130497956
URLhttp://books.google.com.hk/books?id=FREpQIzXF50C&hl=&source=gbs_api
註釋For undergraduate courses in Strategic Management, Strategy, and Business Policy. Designed in functional four-color, this book offers a popular practitioner-oriented perspective, focuses on skill-building in all major areas of strategy formation, implementation, and evaluation, and weaves three very contemporary themes throughout each chapter--globalization, the natural environment, and e-commerce. Forty-one cases are included. Coverage includes corporate and organizational structure, marketing concepts, financial tools and techniques, strategy implementation issues, as well as extensive integration of global issues and concerns and how global issues and idiosyncrasies relate to specific concepts. For anyone interested in the fields of Strategic Management, Strategy, and Business Policy.