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Cases in Health Care Marketing
John L. Fortenberry Jr.Fortenberry
出版Jones & Bartlett Publishers, 2010-02-26
主題Law / HealthMedical / AdministrationMedical / Health Care DeliveryMedical / Hospital Administration & CareMedical / Physician & Patient
ISBN14496103829781449610388
URLhttp://books.google.com.hk/books?id=FSnpz8k4irwC&hl=&source=gbs_api
EBookSAMPLE
註釋Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructor’s materials.