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Google圖書搜尋
The Psychology of Radio
Hadley Cantril
Gordon Willard Allport
出版
Arno Press
, 1971
主題
Performing Arts / Radio / General
Performing Arts / Radio / History & Criticism
Technology & Engineering / Radio
ISBN
0405035748
9780405035746
URL
http://books.google.com.hk/books?id=FU9LAQAAIAAJ&hl=&source=gbs_api
註釋
This pioneering behavioral study provided the basis for much of later radio research. It dealt first with the mental setting, or the structure of the radio industry. The second part gave a detailed analysis of the role of different voices on the air and how listeners perceived what they heard. Practical Interpretations took the first two parts and applied them specifically to program preparation, programming in general, advertising effectiveness, and educational programming. Much of the material was presented in 45 tables.
