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Creating the Modern Man
Tom Pendergast
其他書名
American Magazines and Consumer Culture, 1900-1950
出版University of Missouri Press, 2000
主題Business & Economics / Economics / GeneralPsychology / PersonalitySocial Science / Men's StudiesSocial Science / Popular CultureSocial Science / Media Studies
ISBN08262622449780826262240
URLhttp://books.google.com.hk/books?id=FWdKPEtBAHcC&hl=&source=gbs_api
EBookSAMPLE
註釋Pendergast traces the shift in US periodicals from Victorian masculinity--which valued character, integrity, hard work, and duty--to modern masculinity--which valued personality, self- realization, and image. Arguing that the rise of mass consumer culture was a key factor in the change, he describes how such magazines as American Magazine, Esquire, and True presented masculinity in ways that reflected the magazines' relationship to advertisers, contributors and readers. Annotation copyrighted by Book News Inc., Portland, OR