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Data-driven Retailing
Louis-Philippe Kerkhove
其他書名
A Non-technical Practitioners' Guide
出版Springer Nature, 2022-10-05
主題Business & Economics / GeneralBusiness & Economics / Management ScienceMathematics / Probability & Statistics / GeneralBusiness & Economics / Customer RelationsComputers / Electronic CommerceBusiness & Economics / DistributionBusiness & Economics / Industries / GeneralComputers / Desktop Applications / General
ISBN30311296289783031129629
URLhttp://books.google.com.hk/books?id=FZ-TEAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋This book provides retail managers with a practical guide to using data. It covers three topics that are key areas of innovation for retailers: Algorithmic Marketing, Logistics, and Pricing. Use cases from these areas are presented and discussed in a conceptual and comprehensive manner. Retail managers will learn how data analysis can be used to optimize pricing, customer loyalty and logistics without complex algorithms.
The goal of the book is to help managers ask the right questions during a project, which will put them on the path to making the right decisions. It is thus aimed at practitioners who want to use advanced techniques to optimize their retail organization.