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ABA Bank Marketing Survey Report Supplement
American Bankers Association Staff
出版American Bankers Association, 2003-09
主題Business & Economics / Banks & Banking
ISBN08998255249780899825526
URLhttp://books.google.com.hk/books?id=F_HvAQAACAAJ&hl=&source=gbs_api
註釋The ABA Bank Marketing Survey, a supplement to the 2002 report, analyzes marketing expenditures in five areas - advertising, public relations, sales promotions, market research and staff sales and customer relations training.