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Advances in Economic Psychology

Gerrit AntonidesW. Fred van RaaijShlomo Maital

出版	Wiley, 1997-03-11
主題	Business & Economics / Economics / GeneralPsychology / General
ISBN	04719708759780471970873
URL	http://books.google.com.hk/books?id=Fa25AAAAIAAJ&hl=&source=gbs_api

註釋

Economic psychology uses psychological theories to explore, assess and explain economic theories and behavior. One example is the use of motivation theory to gain insight into consumer behavior. This book explores this unique area of research and covers consumer behavior, financial behavior, business decision-making, cross-cultural research, and experimental research.