登入選單
返回Google圖書搜尋
Attention and Value
Stephen Bitgood
其他書名
Keys to Understanding Museum Visitors
出版Routledge, 2016-06-16
主題Business & Economics / Economics / TheoryPsychology / GeneralSocial Science / ArchaeologyTravel / Museums, Tours, Points of Interest
ISBN13154334439781315433448
URLhttp://books.google.com.hk/books?id=FdlmDAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋How can museums capture visitors’ attention? And how can their attention be sustained? In this important volume, leading visitor researcher and educational psychologist Stephen Bitgood proposes a model—the attention-value model—that will help museum practitioners create more effective museum environments. A major advance beyond earlier efforts, the attention-value model shows how both personal and exhibit design variables influence the capture, focus, and engagement of attention. Bitgood also offers extensive background in the visitor attention literature, details of his extensive testing of the attention-value tool, and guidelines for its application. Balancing theory, research, and practical application, Attention and Value is a must-read for exhibition developers at all levels—from students to seasoned practitioners.