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The Advertising and Promotion of Print Since the Fifteenth Century
出版Oak Knoll Press, 2009
主題Business & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / CommerceLanguage Arts & Disciplines / Publishers & Publishing IndustryLiterary Criticism / Books & Reading
ISBN07123508539780712350853
URLhttp://books.google.com.hk/books?id=Fl1enjmJEJIC&hl=&source=gbs_api
註釋Advertising and promotion has always underpinned the business of bookselling. The process of marketing is pervasive and inescapable, yet it is often difficult for the historian to reconstruct. This book includes essays that explore various practices ranging from earliest book advertisements in the 15th century to selling books online in the 21.