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European Audiences

其他書名	2020 and Beyond
出版	EUR-OP, 2012
ISBN	92791990729789279199073
URL	http://books.google.com.hk/books?id=FmLyaUHcV2AC&hl=&source=gbs_api

註釋"Engaging the public with European culture is a paramount priority for the European Commission, and it is why we have decided to focus on audience development in the proposal for the Creative Europe Programme. Audience development is a strategic, dynamic and interactive process of making the arts widely accessible. It aims at engaging individuals and communities in experiencing, enjoying, participating in and valuing the arts through various means available today for cultural operators, from digital tools to volunteering, from co-creation to partnerships. Audience development as a concept may be relatively new, but some cultural organisations have already been engaged in a dialogue with their audiences for a long time. That is why we wanted to present a snapshot of projects supported by the EUs current Culture and MEDIA programmes, other EU programmes or without direct EU-funding, to provide inspiration for our work ahead. In this brochure you will find projects from a range of cultural sectors across Member States that have developed vibrant audience development strategies and techniques."--Foreword.