登入選單
返回Google圖書搜尋
Groundswell, Expanded and Revised Edition
Charlene LiJosh Bernoff
其他書名
Winning in a World Transformed by Social Technologies
出版Harvard Business Press, 2011-06-07
主題Business & Economics / E-Commerce / Digital MarketingBusiness & Economics / ManagementBusiness & Economics / Development / Business DevelopmentBusiness & Economics / Consumer Behavior
ISBN14221434149781422143414
URLhttp://books.google.com.hk/books?id=FrB8QCQojyYC&hl=&source=gbs_api
EBookSAMPLE
註釋Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

· Evaluate new social technologies as they emerge

· Determine how different groups of consumers are participating in social technology arenas

· Apply a four-step process for formulating your future strategy

· Build social technologies into your business

Groundswell is required reading for executives seeking to protect and strengthen their company's public image.