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America's Greatest Brands

Stephen P. Smith

出版	America's Greatest Brands, 2000
主題	Business & Economics / Advertising & PromotionBusiness & Economics / Investments & Securities / Commodities / GeneralBusiness & Economics / Marketing / General
ISBN	09706860139780970686015
URL	http://books.google.com.hk/books?id=FyVaAAAAYAAJ&hl=&source=gbs_api

註釋

Pays tribute to America's strongest brand icons. Reveals brand history, heritage, market positionin and achievements as well as many fascinating insights into more than 70 of America's leading brands.