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其他書名
An Introductory Text
出版Macmillan Business, 1996
ISBN03336632259780333663226
URLhttp://books.google.com.hk/books?id=G5mhQgAACAAJ&hl=&source=gbs_api
註釋Michael Baker's contribution to marketing has been outstanding. The new edition of this classic text is an exceptional achievement.' - Peter Doyle, Professor of Marketing and Strategic Management, Warwick Business School