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Strategic International Management
Dirk MorschettHanna Schramm-KleinJoachim Zentes
其他書名
Text and Cases
出版Springer Science & Business Media, 2011-02-04
主題Business & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / Sales & Selling / General
ISBN38349633139783834963314
URLhttp://books.google.com.hk/books?id=G6VcW3pPQ_kC&hl=&source=gbs_api
EBookSAMPLE
註釋The first edition of thisbookhas beensold within less than one year so that a second edition became necessary. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, as it is described below and in the introductory chapter, remained unchanged. Over the last few decades, international activities of companies have gained dramatically in importance. Empirical evidence for this statement can be found, for instance, in the rapid growth of world trade and in foreign direct investment flows as well as in the high share of intra-company trade on total world trade, indicating the relevance of cross-border value creation pro cesses. Courses on International Managementhave, thus, become an integral part of most management studies at universities today and dedicated Mas ters programmes on International Management have emerged in recent years. Concept and Overview of this Book This book intends to give a compact overview of the most relevant concepts and developments in International Management. The various strategy con cepts of internationaHy active companies and their implementation in prac tice are the core of this book.It is not designed as a traditional textbook or a collection of case studies, but tries to combine both. The book introduces the complex and manifold questions of InternationalManagement in the form of 20 lessons that give a thematic overview of key issues and illustrates each topic by providing a comprehensive case study.