Own or manage a small or medium sized business

Are an entrepreneur

Are considering starting a small business

Are a service provider

Are selling physical products

Are an online sellerIt is also for you if you...

Want a simple repeatable process for evaluating a potential project idea before sinking money and time into it

Want to find a profitable niche in your marketplace

Want to learn how to focus on the opportunities that have the highest chance of succeeding

Want to be able to tell if a potential BIG idea is, frankly, a 'no go' area!Wouldn't it be wonderful to know the chances of success for a new project, product, or service BEFORE you start spending money?

Too often business owners create products and services based on little more than a gut feeling, and then throw every selling technique conceivable at them in the hope they will sell... but this is the EXACT OPPOSITE of the approach you should be following when developing new products and services.

You should determine the need first, then build your offer around that need.

Basically, it's much easier to sell something when your product or service is in high demand!

During this course in a book you will learn the exact steps to follow for determining if your product or service idea is worth pursuing.

As is? ...with a few tweaks? ...or not at all?

You will also learn how to use tools available online and how to analyse the results you get from them.

However tempting it is to fall in love with a new idea, you need to always remember that you are in business to make a profit.By the time you finish this book, you'll be able to:

Evaluate your new project, product, or service ideas quickly, and for no more than the cost of this book

Use our proven 4-step process so you can determine whether to invest additional time and resources implementing your new idea

Assess the potential for earning income from your proposed project, so that you can gauge whether it is a viable business idea

Identify the needs and challenges of your market in relation to what you have to offer

Estimate the potential customer demand for your idea

Answer essential questions about the possible longevity of your product or service

Decide whether your idea will be able to grow over time

Determine the unique qualities your product or service can provide

Evaluate it against what your competitors have to offer.

You will then be able to see whether there's an opportunity to carve out your own niche market or edge out the competition.

As you've probably guessed, you'll be doing a lot of evaluation and asking some difficult questions. However, these are essential steps to take before investing a lot of time and money into something new.

It really is best to do the groundwork now and assess it to see if you can succeed at your new venture before you start the process of implementing it!

Kim and I look forward to helping you make your next BIG idea a profitable reality!