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其他書名
The Entrepreneurial Imperative
出版Pearson Prentice Hall, 2009
主題Business & Economics / EntrepreneurshipBusiness & Economics / Marketing / General
ISBN01320794969780132079495
URLhttp://books.google.com.hk/books?id=G9tJSwAACAAJ&hl=&source=gbs_api
註釋

For undergraduate and graduate courses in marketing and entrepreneurship.

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.