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Business Communication: Concepts, Cases And Applications

Mukesh Chaturvedi

出版	Pearson Education India, 2004-09
ISBN	81317017279788131701720
URL	http://books.google.com.hk/books?id=GAiRYHP_ahcC&hl=&source=gbs_api
EBook	SAMPLE

註釋

Most Books On Business Communication Focus, Mainly, On What It Is Definition, Nature, Process, Form, Types, And So On. This Book, With Cases And Applications, Besides Concepts, Shows For The First Time, How Total Communication Skills Can Be Developed. The Book Propounds That Business Communication Skill Is Not Just A Managerial Ability; It Is Also An Extraordinary Trait. Effective Business Communication Is Not Just Purpose-Driven; It Is Also A Complete Strategy. Thus, It Is Not A Speaker Or Writer Who Communicates; It Is The Total Individual, A Personality . Presented In A Reader-Friendly Style, The Book Can Be Effectively Used By Students, Faculty And Executives For Teaching, Training And Self-Development Equally Comfortably.