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Qualitative Research Methods in Public Relations and Marketing Communications
Christine DaymonImmy Holloway
出版Routledge, 2005-06-29
主題Business & Economics / GeneralBusiness & Economics / Marketing / ResearchBusiness & Economics / Marketing / GeneralBusiness & Economics / Advertising & Promotion
ISBN11345960819781134596089
URLhttp://books.google.com.hk/books?id=GDuCAgAAQBAJ&hl=&source=gbs_api
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註釋A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.