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Readings in Modern Marketing
John A. Quelch
出版Chinese University Press, 2006
主題Business & Economics / GeneralBusiness & Economics / Marketing / General
ISBN96299627999789629962791
URLhttp://books.google.com.hk/books?id=GFw_y_pGwHAC&hl=&source=gbs_api
EBookSAMPLE
註釋Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.