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Marketing Revolution!
Paul R. Gamble
Alan Tapp
其他書名
The Radical New Approach to Transforming the Business, the Brand & the Bottom Line
出版
Kogan Page Publishers
, 2007
主題
Business & Economics / General
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
ISBN
0749449802
9780749449803
URL
http://books.google.com.hk/books?id=GJyFOUS6-0MC&hl=&source=gbs_api
EBook
SAMPLE
註釋
How is the marketing process managed in companies across the world? And how can it be improved? Marketing Revolution answers these questions and more, by drawing on international research and analysis from leading consultants, academics and practitioners, and from the authors' insight into the revolutionary marketing practices of the global giant, IBM.This compelling book encourages managers to think about their marketing environment in a totally new and revolutionary way and shows readers how to transform their marketing techniques. Marketing Revolution includes radical new business tools designed to deliver real value, advice on how to re-structure or even totally rebuild the marketing capability and guidelines to increase business revenue.Marketing Revolution is a must read for anyone wanting to revolutionize their market practices.