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International Business Scholarship
Jean J. Boddewyn
其他書名
AIB Fellows on the First 50 Years and Beyond
出版Emerald Group Publishing, 2008-06-20
主題Business & Economics / International / General
ISBN07623147029780762314706
URLhttp://books.google.com.hk/books?id=GKesrDGnSqMC&hl=&source=gbs_api
EBookSAMPLE
註釋The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. Most of its 60 members have contributed to this edited volume as authors, co-authors and reviewers, including such noteworthy scholars as John Dunning, Alan Rugman and Yair Aharoni, among many others.Its chapters examine aspects of the growth of the field, evaluate our present state of knowledge and outline future lines of research. They cover the growth of several functional areas (marketing, advertising, finance, etc.), review problems of methodological rigor in IB research, trace the history and evolution of IB studies and their likely future trajectories, raise ethical and moral issues about IB practices and evaluate the impact of major theories on IB studies. A couple of chapters cover the history of international business and of the AIB Fellows Group. Altogether, this book provides a benchmark of where IB knowledge stands today and will grow in coming years.