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Marketing, Society, and Conflict

Sidney J. LevyGerald Zaltman

出版	Prentice-Hall, 1975
主題	Business & Economics / Marketing / GeneralSocial Science / Sociology / General
ISBN	01355780199780135578018
URL	http://books.google.com.hk/books?id=GPATAQAAMAAJ&hl=&source=gbs_api

註釋

USA. Textbook on the contexts of behavioural conflict in marketing functions - discusses distribution networks, competition, advertising, social values and public interest, social change processes, etc.