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其他書名
How Emerging Market Brands Will Go Global
出版Springer, 2013-06-13
主題Business & Economics / International / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Economics / GeneralBusiness & Economics / ManagementBusiness & Economics / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Marketing / ResearchBusiness & Economics / Strategic Planning
ISBN11372766229781137276629
URLhttp://books.google.com.hk/books?id=GRyoW9IT4q8C&hl=&source=gbs_api
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註釋Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.