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Mass Media Effects

Leo W. JeffresRichard M. Perloff

出版	Waveland Press, 1997
主題	Social Science / Media Studies
ISBN	08813396289780881339628
URL	http://books.google.com.hk/books?id=GUYqAAAAYAAJ&hl=&source=gbs_api

註釋

This comprehensive text examines the broad issues of media effects; the specific domains where media impact has generated the most study; & it focuses on long-term issues & systems approaches.