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The Good, the Bad, the Spin
Bob Conrad
其他書名
Collected Salvos on Public Relations, New Media and Journalism
出版CreateSpace Independent Publishing Platform, 2010-12
主題Business & Economics / Public RelationsLanguage Arts & Disciplines / JournalismSocial Science / Media Studies
ISBN14563421509781456342159
URLhttp://books.google.com.hk/books?id=GZ_SYgEACAAJ&hl=&source=gbs_api
註釋An examination of the shifting landscape between public relations, journalism and new media. The Good, The Bad, The Spin looks in detail at the current state of the news media, the public relations profession, crisis communications practices, science and emerging social media technologies. "Includes important tips and lessons learned from a variety of fascinating examples. Read it to learn or read it for pure entertainment." -Judy Strauss, Ph.D., Marketing Professor, University of Nevada, Reno, co-author, Radically Transparent: Monitoring and Managing Reputation Online.