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Quantitative Methods

其他書名	for Business, Management and Finance
出版	Bloomsbury Publishing, 2014-06-06
主題	Business & Economics / Business Mathematics
ISBN	13503054569781350305458
URL	http://books.google.com.hk/books?id=G_dGEAAAQBAJ&hl=&source=gbs_api
EBook	SAMPLE

註釋The new edition of this highly successful and popular textbook is a comprehensive, easy-to-follow guide to using and interpreting all the quantitative techniques that students will encounter in their later business and financial careers; from fundamental principles through to more advanced applications.

Topics are explained in a clear, friendly step-by-step style, accompanied by examples, exercises and activities, making the text ideal for self-tuition or for the student with no experience or confidence in working with numbers. This highly successful learning-by-doing approach, coupled with the book's clear structure, will enable even the most maths-phobic student to understand these essential mathematical skills.

Comprehensive in both its scope of coverage and the range of abilities it caters for, this remains a core textbook for undergraduate students of business, management and finance, for whom Quantitative Methods modules will be a key component. It will also appeal to those on related MBA and postgraduate courses.

New to this Edition:
- Business Modelling 'Moving on...' feature with integrated web and book activities to promote student engagement with the application of mathematical techniques in real-life workplaces
- Extensive revamp of two Statistics chapters based on student and lecturer feedback
- Crucial updated practical guides to using Excel and SPSS
- Integrated companion website resources helps relate theory to real world examples

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/quantitative-methods-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.