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International Place Branding Yearbook 2010
Frank GoRobert Govers
其他書名
Place Branding in the New Age of Innovation
出版Palgrave Macmillan, 2010-10-27
主題Business & Economics / International / AccountingBusiness & Economics / International / GeneralBusiness & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / International / MarketingBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Strategic PlanningBusiness & Economics / Leadership
ISBN02302795469780230279544
URLhttp://books.google.com.hk/books?id=Gb46fbEV92EC&hl=&source=gbs_api
EBookSAMPLE
註釋The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.