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Corporate Disasters:
Gale, Cengage Learning
其他書名
Marketing and Launch Flops
出版Gale, Cengage Learning , 2017-04-21
主題Business & Economics / Corporate & Business HistoryBusiness & Economics / EducationBusiness & Economics / Marketing / General
ISBN15358163259781535816328
URLhttp://books.google.com.hk/books?id=GdS4DgAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Corporate Disasters: What Went Wrong and Why profiles the biggest corporate mistakes or misdeeds throughout history -- covering the people, the times, the decisions made. This volume covers Marketing and Launch Flops. Each essay puts the business and its operators in the context of its own time, explaining the market, social, and technology forces at play, and each explores the key make-or-break decisions that led to disaster.