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其他書名
A Dispute with the American Red Cross
出版SAGE Publications Limited, 2008
ISBN15264084579781526408457
URLhttp://books.google.com.hk/books?id=GeomtAEACAAJ&hl=&source=gbs_api
註釋For over 100 years, J&J and the ARC had had a working agreement that gave J&J the right to use the Red Cross symbol for commercial and for-profit products, while the ARC was allowed to use the symbol in any way it wanted so long as it promoted its humanitarian and non-profit mission given to the ARC by Congress. This all changed in 2004 when the ARC began licensing the symbol out to manufactures to produce for-profit goods to be sold in big box retailers and other stores. After attempts at mediation failed, J&J was left with no choice but to sue. The case will promote discussion of how companies and organizations should react to lawsuits and what communication channels need to be addressed by these groups under such circumstances.