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隐藏在创意与故事背后的科学营销系统
出版中信出版集团股份有限公司, 2018
ISBN75086904869787508690483
URLhttp://books.google.com.hk/books?id=GgEZxQEACAAJ&hl=&source=gbs_api
註釋Ben shu shi jing ji lei tu shu.Duo ping mu shi dai,Da zhong de zhu yi li cheng wei xi que chan pin,Shi jie wei shu zhong duo de pin pai wei le huo de xiao fei zhe chi jiu de xin ren yu qing lai,Zai guang gao ying xiao shang de tou ru yue lai yue duo,Dan rang xiao fei zhe ji zhu zi ji que yue lai yue kun nan,Pin pai dui xiao fei zhe de ying xiang li zheng bei xue ruo he fen san.Yu ci tong shi,Shi chang shang duo de shi pin pai de tui guang fang fa he dui xiao fei zhe qun ti de yan jiu,Que que shao dui pin pai yu xiao fei zhe de hu dong yuan li jin xing tan jiu.Ben shu jie he ke xue yu yi shu,Yi wu li xue wei ji chu,Fu zhi yi shu yuan su,Dui shi jian yu kong jian de wei du zhi xia,Xiao fei zhe yu pin pai hu dong de yuan li jin xing le jie xi,Bing ti chu le"ya ge bu mo xing",Gai mo xing dui pin pai suo you zhe ji pin pai tui guang xiang guan ren yuan,Le jie pin pai shi fang ying xiang li de ji zhi you zhong yao zuo yong.