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A Laboratory Comparison of Two Methods of Optimal New Product Concept Generation
Amiya K. Basu
Anil K. Bera
Devanathan Sudharshan
Edward Leo Bubnys
Hirohide Hinomoto
Hun Young Park
James A. Gentry
K. C. Chen
Marjorie A. Lyles
R. Stephen Sears
Robert F. Bussa
Stephen P. D'Arcy
Walter J. Primeaux
Wayne J. Davis
Jerrold H. May
Thomas P. Brennan
其他書名
Toward Validation
出版
College of Commerce and Business Administration, University of Illinois at Urbana-Champaign
, 1984
URL
http://books.google.com.hk/books?id=GgNSAQAAMAAJ&hl=&source=gbs_api