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Google圖書搜尋
Key Accounts are Different
Ken Langdon
其他書名
Solution Selling for Key Account Managers
出版
Pitman
, 1995
主題
Business & Economics / Advertising & Promotion
Business & Economics / Budgeting
Business & Economics / Management
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
ISBN
027361780X
9780273617808
URL
http://books.google.com.hk/books?id=GjAZF-bmblgC&hl=&source=gbs_api
註釋
The only book needed to develop a practical and innovative approach to profitable key-account business, this text shows readers how to understand and add value to their customers' business, how to sharpen their sales and marketing tactics, and how to build a winning account team.