Why do most restaurants close within three years? What secrets do the successful chains know, that the independent eateries do not?

The answer has almost nothing to do with how good the food is. In this book you will:

• Learn the big 10 predictable and avoidable mistakes restaurateurs make
• Discover the real reasons consumers choose one restaurant over another
• Find proven strategies for increasing diner satisfaction, and revenue

For restaurant owners and managers, this could be the most important investment you make all year. For everyone else, it will be a fun read.

You will not get bored. At 52 pages, including the appendix and glossary, this books contains only good stuff; no filler. You will love this book. If not, use your retailer's return policy to obtain a full refund.

About the author

Chris Worfolk has years of experience working in the restaurant industry. He is the author of the Leeds Restaurant Guide (now in its 5th edition) and the Finland Restaurant Guide.