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Consuming Traditions
Elizabeth Outka
其他書名
Modernity, Modernism, and the Commodified Authentic
出版Oxford University Press, USA, 2009
主題Art / History / Modern (late 19th Century to 1945)Business & Economics / Investments & Securities / Commodities / GeneralBusiness & Economics / Marketing / GeneralBusiness & Economics / Economics / GeneralBusiness & Economics / CommerceHistory / Europe / Great Britain / GeneralHistory / Modern / 20th Century / GeneralHistory / Social HistoryLiterary Criticism / GeneralLiterary Criticism / European / English, Irish, Scottish, WelshLiterary Criticism / Semiotics & TheoryLiterary Criticism / Subjects & Themes / GeneralSocial Science / Anthropology / Cultural & Social
ISBN01953726979780195372694
URLhttp://books.google.com.hk/books?id=GoI8DwAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋"Examples of faux authenticity abound in today's marketplace. Trading on the commercial appeal of the ersatz real, however, is far from a twenty-first century invention. As Consuming Traditions investigates, the allure of commodified nostalgia and the selling of the "genuine" article emerged as powerful forces in early twentieth-century Britain." "Elizabeth Outka redefines the debates surrounding literary modernism and the market as she explores the marketing of authenticity, a crucial but overlooked development in the history of modernity. With an interdisciplinary approach that probes novels, plays, advertisements, and architecture, Consuming Traditions presents a convincing case for how the "commodified authentic" - the selling of objects and places allegedly free of commercial taint - marks a critical turn in modern culture and offers a new way to understand literary modernism and its complex negotiation of tradition and novelty. Drawing on cultural studies, theories of consumerism, and works by Shaw, Forster, Woolf, Joyce, and others, Outka examines how literature both enacted and critiqued the larger revolution in material culture."--BOOK JACKET.