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行銷3.0
Philip Kotler
出版天下雜誌出版, 2011
ISBN98624125779789862412572
URLhttp://books.google.com.hk/books?id=GobuXwAACAAJ&hl=&source=gbs_api
註釋Ben shu nei rong fen wei san bu fen, Di yi bu fen jian yao shuo ming le ji ge zhong yao de shang ye qu shi, Di er bu gao su qi ye ru he jiang shi ming, Yuan jing yu jia zhi xing xiao ji mei ge zhong yao de li hai guan xi ren, Di san bu fen tan tao zhei xie guan xi ren dui xing xiao 3.0 ji ge zhong yao de xiang fa.