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Ethics and International Marketing
Marilyn CarriganSvetla MarinovaIsabelle Szmigin
其他書名
Research Background and Challenges
出版Emerald Group Publishing, 2005
ISBN18454481979781845448196
URLhttp://books.google.com.hk/books?id=GpToY2lNRoIC&hl=&source=gbs_api
EBookSAMPLE
註釋The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field.