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Strategic Product Pre-Announcements in Markets with Network Effects

Jay Pil ChoiEirik Gaard KristiansenJae Hyon Nahm

出版	SSRN, 2014
URL	http://books.google.com.hk/books?id=GqndzwEACAAJ&hl=&source=gbs_api

註釋

It is a widely adopted practice for firms to announce new products well in advance of actual market availability. The incentives for pre-announcements are stronger in markets with network effects because they can be used to induce the delay of consumers' purchases and forestall the build-up of rival products' installed bases. However, such announcements often are not fulfilled, raising antitrust concerns. We analyze the effects of product pre-announcements in the presence of network effects when firms are allowed to strategically make false announcements. We also discuss their implications for consumer welfare and anti-trust policy.