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Professional Trade Show Exhibit Manager's Handbook
其他書名
Secrets from an Industry Insider for Running Your Trade Show Display for Less!
出版Brett A Lipeles, 2006-06
主題Business & Economics / GeneralReference / General
ISBN14276005549781427600554
URLhttp://books.google.com.hk/books?id=GsdlpOilXfwC&hl=&source=gbs_api
EBookSAMPLE
註釋The quintessential guide to purchasing and running your trade show display booth or exhibit for less. Many books have been written about how to present your company and yourself within your display at the trade show, merchandise and sell your product at the show. However, this is the first book that provides comprehensive guidance for purchasing, running and managing your trade show display for less. This handbook covers every part of the trade show display cycle from preparing the Request for Proposal, to shipping the exhibit, managing the various union workers at the show to maximize efficiency during display installation and dismantle, working with show management to achieve your results, packing, shipping, storing your exhibit, qualifying, negotiating with and choosing service providers and checking the related bills and getting those bills corrected before, during and after the show. This how-to guide even comes with a money back guarantee: If you master and apply the techniques that are documented within you will reduce the costs of running your exhibit by an average of 30% at each and every show that you attend.