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Public Relations Writing
Doug NewsomBob Carrell
其他書名
Form and Style
出版Wadsworth Publishing Company, 1998
主題Business & Economics / GeneralBusiness & Economics / Business WritingBusiness & Economics / Public RelationsBusiness & Economics / Industries / Media & CommunicationsLanguage Arts & Disciplines / Communication StudiesLanguage Arts & Disciplines / Style Manuals
ISBN05345229049780534522902
URLhttp://books.google.com.hk/books?id=GuzwAAAAMAAJ&hl=&source=gbs_api
註釋This text covers all aspects of public relations writing with the practical approach one would expect to find in a trade book, but with the principles and theories of public relations interwoven so that students write with understanding and purpose. Part One sets the scene for the kind of writing public relations people do and the context in which they do it; Part Two concentrates on the work of writing; Part Three focuses on writing for small audiences; Part Four is directed at writing for the mass media; Part Five is directed toward special audiences.