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Marketing in the Service Industries
Gordon R. Foxall
其他書名
Marketing Service Inds
出版Routledge, 2014-06-09
主題Business & Economics / GeneralBusiness & Economics / Economic HistoryBusiness & Economics / Marketing / GeneralBusiness & Economics / Marketing / IndustrialBusiness & Economics / Economics / GeneralBusiness & Economics / Industries / ServiceHistory / Military / General
ISBN04157611829780415761185
URLhttp://books.google.com.hk/books?id=GvSOngEACAAJ&hl=&source=gbs_api
註釋First Published in 1985. This is a collection of sixteen essays on the marketing of services industries covering such topics as professional services, banks, service firms, insurance services, freight transport, estate agencies, leisure, package holidays, urban public transport, tourism, customer service and also new technology in the industry.