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Unlike any other OB textbook in the market, Neubert, Dyck, Medcof and Wallers, Organizational Behaviour empowers students to look at OB through two lenses: the traditional, core concepts that focus on how to make a company profitable, and the sustainable, collaborative, creative, and ethical decision making lens that students and many employers of today are looking for in business. By inviting students to compare and contrast short-term profitability and long-term sustainability, Organizational Behaviour helps students build the critical thinking skills needed to positively affect organizations, people, and communities.