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Mass Media Unleashed
Carl R. Ramey
其他書名
How Washington Policymakers Shortchanged the American Public
出版Rowman & Littlefield, 2007
主題Business & Economics / Industries / Media & CommunicationsPolitical Science / Public Policy / GeneralSocial Science / Media Studies
ISBN07425557049780742555709
URLhttp://books.google.com.hk/books?id=H0P5ZhqXow4C&hl=&source=gbs_api
EBookSAMPLE
註釋Everyone complains about mass media, but only the FCC and Congress are expressly empowered to do something about it, and that's why America deserves better from its media policymakers. Mass Media Unleashed touches on the key issues stirring the current debate over mass media policy, such as consolidation, the steady dismantling of regulatory standards, the roles mass media must play (but increasingly fail to perform) in today's helter-skelter world, and the vastly different ways these media are now delivered to and used by busy, on-the-go Americans. Carl Ramey, a long-time Washington communications lawyer, has observed the policymaking process up close and personal for thirty years. Warning that time is running out for taking actions that will make a real difference, Ramey shines a critical light on the massive transformation of government policy that has taken place since 1980 and has lead to vast changes in today's electronic media: more consolidation, less public service, and everything ruled by the bottom line. Before the game is over, Washington policymakers must step to the plate and hit a home run for America--scrapping the old regulatory system and writing an entirely new policy script that, for the first time, is specifically designed to guarantee a broadcast service that is free, local, and dedicated to serving Americans as citizens, not just as consumers. This provocative read is a must for everyone concerned about mass media's responsibilities and the policies that shape them.