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Marketing
David Mercer
其他書名
The Enyclopedic Dictionary
出版Wiley, 1999-03-22
主題Business & Economics / Sales & Selling / GeneralBusiness & Economics / Advertising & Promotion
ISBN06312112689780631211266
URLhttp://books.google.com.hk/books?id=H6ZrQgAACAAJ&hl=&source=gbs_api
註釋 Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non-profit sectors, together with new developments in marketing theory and practice.