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Principles of Marketing
Ang Swee Hoon
其他書名
An Asian Case Book
出版Prentice Hall, 2000
主題Business & Economics / ManagementBusiness & Economics / Marketing / GeneralBusiness & Economics / Sales & Selling / GeneralBusiness & Economics / Commerce
ISBN013027092X9780130270924
URLhttp://books.google.com.hk/books?id=HCk_AAAACAAJ&hl=&source=gbs_api
註釋This casebook complements and accompanies Philip Kotler and Gary Armstrong's Principles of Marketing by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia.