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Understanding Consumer Financial Behavior
W. Fred van Raaij
其他書名
Money Management in an Age of Financial Illiteracy
出版Springer, 2016-07-15
主題Business & Economics / Finance / GeneralPsychology / Industrial & Organizational PsychologyBusiness & Economics / General
ISBN11375442529781137544254
URLhttp://books.google.com.hk/books?id=HF2vDAAAQBAJ&hl=&source=gbs_api
EBookSAMPLE
註釋Government policies, marketing campaigns of banks, insurance companies and other financial institutions, and consumers' protective actions all depend on assumptions about consumer financial behavior. Unfortunately, many consumers have no or little knowledge of budgeting, financial products, and financial planning. It is therefore important that organizations and market authorities know why consumers spend, borrow, insure, invest, and save for their retirement - or why they do not. Understanding Consumer Financial Behavior provides a systemic economic and behavioral approach to the way people handle their finances. It discusses the different types of financial behaviors consumers may engage in and explores the psychological explanations for their behavior and choices. This exciting new book is essential reading for scholars of marketing, finance, and management; financial professionals; and consumer policy makers.