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Magazine Editing
John Morrish
其他書名
How to Develop and Manage a Successful Publication
出版Psychology Press, 2003
主題Business & Economics / Industries / Media & CommunicationsLanguage Arts & Disciplines / JournalismLanguage Arts & Disciplines / Editing & ProofreadingLanguage Arts & Disciplines / Publishers & Publishing IndustrySocial Science / Media Studies
ISBN04153038189780415303811
URLhttp://books.google.com.hk/books?id=HFXX9K4pjlEC&hl=&source=gbs_api
EBookSAMPLE
註釋Magazine Editingexamines and explains the job of the magazine editor in both its journalistic and managerial aspects. Written by an experienced journalist and former editor, it draws upon the experiences of a number of magazine professionals who were interviewed during the research for this book.
Approaching the editorial role from a practical perspective, this book provides advice on such areas as:
* Becoming an editor
* Working with publishers
* Creating a successful editorial strategy
* Managing the editorial team
* Design and Production issues
* Drawing up an editorial budget
* The Legal Framework
* New Technology and on-line publishing
John Morrish's book will serve as an introduction to aspiring, newly-appointed and experienced editors.