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The Business of Children's Entertainment
Norma Odom Pecora
出版Guilford Press, 2002-03-06
主題Language Arts & Disciplines / Communication StudiesBusiness & Economics / Consumer BehaviorBusiness & Economics / Marketing / ResearchBusiness & Economics / Corporate & Business HistorySocial Science / Sociology / GeneralSocial Science / Media Studies
ISBN15723077499781572307742
URLhttp://books.google.com.hk/books?id=HKk7r9uEgrIC&hl=&source=gbs_api
EBookSAMPLE
註釋For the past 20 years, toy manufacturers have subsidized the development of children's television programming. The result has been the increased commercialization of children's popular culture; the creation of a "material world" of childhood characterized by brand-name toys, games, clothing, and television characters. Drawing upon historical and economic data and case studies of the media marketplace, this book examines how children have been developed into both an audience and a consumer group.